Influencer Marketing Made Simple

Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025.  As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online.

What is Influencer Marketing Strategy?

Influencer marketing is a strategy where businesses rely on an influential leader to recommend their product to their target audience. These leaders usually have a large social following or captivate a market segment.

By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you're considering hiring an influencer for your brand, where do you even begin? It can be tricky to narrow down your goals, what type of influencer you want, and what goals you hope to meet with an influencer strategy.

According to Influencer Marketing Hub, 90% of marketers will allocate a budget to influencer marketing, with 62% increasing their existing budget. The same study also cites that most brands that have worked with influencers are pleased with their results based on conversion rates and sales they received as part of the collaboration.

The good news is even companies that hired micro-influencers (that is, influencers with 15K followers and fewer) still got impressive results.

According to Convince and Convert, the top 13% of marketers are getting great returns from influencer collaboration regarding quantifiable results.

In fact, for every $1 spent on influencer marketing, they’re getting $20 or more. This explains why marketers are increasing their influencer marketing budgets